To celebrate Pitti’s 75th edition Oliviero Toscani was asked to co-curate and exhibition to celebrate fashion and workwear.

In a few months we:
-researched and collected workwear
-researched and collected data and numbers on work
-supported the ‘fashion’ team with their research
-designed and printed the catalogue
-supported the PR team with the promotion and opening event
-designed and developed over 1000sqm of exhibition space

It was a success! find below imagery and press.