September 2014 - May 2015

Prada and Versace, with the support of Feltrinelli, partnered with the Municipality of Milan to restore the Galleria Vittorio Emanuele II in occasion of EXPO Milano 2015.

They needed a project to communicate the initiative to both local and international visitors.
Over the course of 8 months we coordinated a creative team that developed:
-a brand and its coordinated imagery
-a website
-dedicated social media channels
-on site activities
-photos and videos with interviews
-private guided tours for schools, private citizens and media
-a special final installation
-merchandising
We handled the day to day with the clients and with the suppliers.

Please find below some images of the project.